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Profound Estimates

Cookie Policy

Effective Date: August 15, 2024.
Last Updated: October 29, 2025.

Profound Estimates (“we,” “our,” or “us”) uses cookies and similar tracking technologies to enhance your browsing experience, analyze site performance, deliver personalized content, and serve relevant advertisements.
This Cookie Policy explains what cookies are, how we use them, and how you can control or manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites recognize your device, remember your preferences, and improve usability.

Cookies may be:

  • First-party cookies – set by our website directly.
  • Third-party cookies – set by external services (e.g., Google, Meta, Cloudflare) for analytics, advertising, or functionality.

2. Types of Cookies We Use

We use several categories of cookies on profoundestimates.com:

A. Essential (Strictly Necessary) Cookies

These cookies are required for the website to function properly and cannot be disabled in our systems.
They are used for:

  • Security and firewall protection (e.g., Cloudflare)
  • Managing cookie consent preferences
  • Core WordPress functionality and session management

Examples:

Read more: Ownership & Funding Information
  • __cf_bm (Cloudflare Bot Management)
  • wp-settings-* and wordpress_logged_in_* (WordPress session cookies)

B. Performance and Analytics Cookies

These cookies help us understand how visitors use our site so we can improve performance and usability.

We use:

  • Google Analytics to analyze site traffic and user interactions.
  • Meta Pixel to track engagement and conversions from our marketing campaigns.

Examples:

Read more: Corrections Policy
  • _ga, _gid, _gat (Google Analytics)
  • _fbp (Meta/Facebook Pixel)

You can opt out of Google Analytics tracking by visiting:
👉 https://tools.google.com/dlpage/gaoptout

C. Functional Cookies

These cookies remember your preferences, such as language or form inputs, to enhance user experience.
They do not collect identifiable personal information and are used solely for improving convenience.

D. Advertising and Targeting Cookies

We use third-party advertising partners, including Google AdSense, to display relevant and interest-based ads.
These cookies track your online behavior to deliver personalized ad content across websites.

Examples:

  • IDE, ANID, DSID, NID, AID (Google Ads/DoubleClick)
  • fr, _fbp (Meta Advertising)

You can manage or opt out of personalized advertising at:

E. Other Third-Party Cookies

We may embed content from trusted third parties (e.g., YouTube videos, Google Maps, or social sharing widgets).
These services may set cookies that track your interaction with their embedded features according to their own privacy policies.

Read more: Resources

3. How We Use Cookies

We use cookies to:

  • Enable website functionality and security
  • Measure and analyze website traffic
  • Improve service quality and performance
  • Personalize content and advertisements
  • Understand visitor interests and engagement
  • Maintain compliance with legal and ad network policies

4. Managing and Disabling Cookies

You can control cookie preferences in several ways:

A. Cookie Consent Banner

When you first visit our website, you’ll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize cookie preferences by category

Your preferences will be saved for a set duration (usually 12 months), after which we will ask again.

B. Browser Settings

You can also configure your browser to block, delete, or notify you about cookies:

Read more: Success Stories

C. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) option. While we honor privacy preferences, our website may not respond to all DNT signals due to inconsistent standards across browsers and networks.

5. Retention and Consent Duration

  • Cookie data is retained only as long as necessary for its intended purpose.
  • Functional and analytics cookies generally expire between 30 days and 2 years.
  • You can withdraw or modify your consent at any time by revisiting our cookie banner or adjusting browser settings.

6. Third-Party Responsibility

We partner only with trusted third parties that maintain compliant privacy and security standards, including:

  • Google (Alphabet Inc.)
  • Meta Platforms, Inc.
  • Cloudflare, Inc.
  • WordPress.org / Automattic, Inc.
  • Our cloud hosting providers

Each third-party provider governs its own data collection practices. Please review their privacy policies for details.

7. Updates to This Policy

We may periodically update this Cookie Policy to reflect legal requirements, technology changes, or updates to our partners.
All changes will be posted on this page with a new effective date.
Your continued use of our website after updates constitutes acceptance of the revised Cookie Policy.

8. Contact Us

For questions, concerns, or requests related to cookies or data privacy, please contact us.